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The predictions say that the next year Instagram will gain even more ground, and is that this network is shaping, inclusive, to be the perfect pair for companies, organizations and public figures. What was previously Facebook-Twitter could become Facebook-Instagram , thanks to the great acceptance of the public and its link with the blue network buy real instagram likes buyiglikes.com.

In case that happens – and it is very likely that it is – the best thing is to be prepared. I share seven keys so that 2018 is the year in which you achieve great results with the accounts that you manage in Instagram.

1) Identify your style and be consistent. First things first, if we do not know for sure what the essence of the organization where we are doing social network management is, or what it is and how the public likes to share publications, something we are doing wrong. In that case, the first thing we should do is find the DNA of the brand and the frequency of posting.

2) Follow the rules of the house. On Instagram people look for beautiful photographs, emotional moments, and fun things and, in general, fresher content than other networks, such as Facebook and Twitter. For that reason, analyze very well what content your audience likes and offer them things that go along that line. It is worth breaking the rules, and in fact it is good to do so, but as long as that turn does not break completely with your followers. Otherwise you can lose, or at least disappoint, and this will result in less interest for what you post in the future.

3) Instagram Stories will be fashionable. Entrepreneur experts say that next year is the Stories , so we recommend you think about ephemeral contents. Focus on very special things, such as promotions or “secrets” of the brand. Take into account that the message will be erased, so try to share something really important and use all the elements that the Stories offer, such as hitting links, setting the temperature, polls, emojis and much more. So we have to become experts in this resource, right now!

4) Interact, interact and interact even more. If you are starting, we recommend you to follow different profiles of your interest, looking for them to follow you back. Not everyone does it, but do not be discouraged, it’s normal. It is also a good idea to reposition publications of other influential users, since that way you share a bit of the credibility they have. Arroba people, with whom you interact, remember that Instagram is not a newspaper where you only send your message and go; Consider including other organizations and followers in your publications through mentions. And finally, never leave comments without reaction, please. If you do, it’s as if between lines, “please, do not talk to me because I will not pay attention”, and of course, that’s not the message you want to give as a Community Manager, right?

5) Handle the hashtags correctly. # Are your allies, the more you put, the more visible you can get back, but be careful, not all the words suit you; use only the right ones, the ones that really relate to you. It is worth inventing some hashtags, but most of them have to be popular, so you can get on the wave of the most performed searches. In case they do not fit in your publication, a good trick is to place more hashtags in the first comment of your photo or video, so take advantage of these valuable allies!

6) Activate geolocation. This is a double-edged sword, compromising privacy, but at the same time shows us among the publications that have been made in certain places, and it is true that people seek publications by location. If you have made a good content, activate this tool, so you will have more exposure, and if it is a popular place among the Instagramers, then even better!

7) Always authenticated. One thing is to take advantage of these resources properly and another is to abuse them and generate traffic by means of forced tactics. Maybe they give you some results at the beginning, but in the long term your account can be identified by the users, and also by Instagram, as ungenuine and then lose popularity. If you want fast growth but well done, I recommend you do things properly and make investments to increase your communities strategically.