In order to become a successful brand on Facebook, we need to develop a community. That is an unavoidable fact, as my father would say, and the more numerous it is, the better. If you still don’t have a community that listens to you, it is difficult for us to build the desired brand notoriety that many aspire to, much less be able to talk about the famous ROI.
We need a community with people who listen to us, read us, interact with us and share our content. It’s not about quantity, but about quality, especially if we talk about the number of “likes” we receive. If we attract the attention of a segmented interest group, our objectives will be much closer, and we will be able to increase the dissemination of our message.
Below we leave you with some tips to increase the “likes” on our fanpage website:
- Complete all the profile data as a Facebook Business Page
Your Facebook page is the first thing many visitors who don’t know you yet will see. We must allow visitors to have information about us. It is crucial to be transparent, and if we accompany it with a brief description with a hook it will be much more efficient. Make sure that you categorize the page well, that you put your address and contact information. Not only will we inform users of our activity, but it will allow Facebook to know what type of organization we are and thus suggest us when users search for pages similar to ours, and this in the long term can generate many “likes”.
- Ask friends, colleagues and co-workers to “like” our page.
Friends are like underwear. Some crack under pressure, some are annoying, and some will support you when you need it most. When you create a website, it is a good start to invite your friends to show support for your initiative. This will give a certain credibility and initial visibility to the page that can serve as a springboard. If people don’t know you exist, they will hardly like you. Of course, don’t be the typical bore who invites everyone without rhyme or reason. It’s not worth inviting your uncle from Real Madrid to support the cause so they can give the Ballon d’Or to Pinto’s hairstyle. Don’t be a nightmare in front of the computer, or your Saint Benedict will crash.
- Add social plugins to your website
Visitors to your website should find links to your Facebook easily. Our recommendation is that you install some of the top social plugins that are available for free and thus be able to collect likes from your page. These plugins include a like button, and some photos of your followers to add authority.
- Identify the interests of your community
With Facebook graphs and statistics, it is really easy to see what type of content and posts are most successful among your community. Once you know what they want from you, you can give it to them, and this will increase interaction and result in a greater number of “likes.” If your Fanpage is about music, you will know if rock, pop, electronic posts or those that include YouTube videos work better… The path is made by walking, and the path will give you the answers!
- Use Facebook Ads, Facebook ads
Facebook ads are a great way to earn likes on Facebook. To get the most out of your ads, you can segment them based on your community’s interests to find similarities with your current followers.
We recommend experimenting with different ad types to find out which ones convert better, and make sure you enable the option to “like” them directly from the ad.
- Host a contest
There are many companies that have created contests on Facebook with excellent results, gaining thousands of fans in the course of it, but there are also several things you should know before creating a contest. For the more beginners… you must make sure that your contest complies with Facebook’s guidelines for contests. You must use an application authorized by Facebook, such as Easypromos, which allows that to enter the contest, a user must have previously “liked” it to participate. The good thing about these applications is that they create a unique URL, and thus be able to promote the contest on Facebook and get more likes.
Another important point to keep in mind is to make sure that the contest application is adapted to the mobile format, that it is easy to participate, that it does not ask for too much data, and that it encourages participation among friends.
- Like and interact with other companies and communities
Did you know that for some time now you can interact as a Fan Page? This is a great way to increase your notoriety among other communities similar to yours as well as among their followers. To do this, you must visit your Facebook Page, click on “edit page” and in the administration panel “Use Facebook as Your Fanpage”.
After having liked some similar pages, their updates will appear in your newsfeed, and interaction with them will be much simpler and direct.
- Post really engaging content
It is very important to publish quality, attractive and, above all, content on a continuous basis. It is also advisable to take a look at the publications that receive the most interaction and try to encourage that line of communication. If your posts are valuable to your followers, they will share them with their friends, helping you get more likes. Images are the posts that receive the most likes, so make sure your posts are not just text. Sporadic calls to action also work very well, asking opinions or opening debate.
- Be active
Now you know what type of publications you should make, but… how often should we publish? The first thing you should know is that there is no master formula for best practices on Facebook. It all depends on each person’s community, time zones, routines… but it would be convenient to publish once a day. The next step should be to experiment with your posting times to see when the majority of your followers are active. A community full of professionals behind the wheel is not the same as a community of workers on social networks. What is clear is that if there is no activity on your Facebook page, it will be difficult for you to get “likes.” What we do recommend is NEVER making consecutive posts. You have to let them rest and digest.
- Measure, analyze and learn
Use Facebook statistics. There you will find useful data to use in your favor. You will know how many users see each of your posts and the times they were published. These metrics will help you understand the behaviors of your community and act accordingly.